Everglades National Park is seeking to enhance its tourism marketing efforts as the United States prepares to draw international attention to its national parks.
BY HANNAH SAMPSON
HSAMPSON@MIAMIHERALD.COM
Everglades National Park is poised to become more of a tourism focus as a first-time national marketing effort to draw visitors to the United States — with an emphasis on national parks — gets under way.
At a group discussion Monday that included representatives from Miami-Dade County and a United Nations agency, experts tossed around ideas about how to bring more attention to the park both internationally and locally.
Irina Bokova, director-general of the United Nations Educational, Scientific and Cultural Organization, came to South Florida to visit the 1.5 million-acre park during a 10-day tour of the United States.
Everglades National Park is one of just 21 sites in the United States on UNESCO’s World Heritage list — and the nation’s only property included on the “sites in danger” list...